WBP LABS is a division of the WorkBook Project (WBP). Acting as agency meets think-tank meets project producer, WBP LABS utilizes the WBP community by providing the experiences, content and delivery the network strives for, and pulling talent from its pool to make it happen. WBP LABS also has a strong focus on the research, data collection and analysis that surrounds these original projects, monitoring audience reaction in order to further inform highly relevant breakthrough work, and return the information to the community itself.
Co-founder of WBP Labs and co-creator of RADAR
Lance Weiler
is a critically acclaimed award winning writer / director. Recognized as a pioneer because of the way he makes and distributes his work – Wired magazine named him “One of twenty-five people helping to re-invent entertainment and change the face of Hollywood.” He has successfully self distributed his films The Last Broadcast and Head Trauma to over 20 countries while grossing over 5 million dollars in the process.
Always interested in experimenting with new ways to tell stories and reach audiences, Lance developed a cinema ARG (alternate realty game) around Head Trauma. Over 2.5 million people experienced the game across theaters, mobile drive-ins, mobile phones and online. He is the founder of the WorkBook Project (wbp), the roving conference series DIY DAYS and a co-founder of From Here to Awesome. He’s a partner in Seize the Media a social entertainment company that focuses on cross-media story architecture. He writes a regular column for Filmmaker Magazine on the impact of tech on entertainment and is currently developing a number of film, tv and cross-media projects.
Co-founder of WBP Labs, co-creator and creative director of RADAR
Alex Johnson
is a NYC based communication strategist, experience planner and filmmaker. She started her career within the commercial & music video world (including Radical Media, Partizan, Rose Hackney Barber) in London before moving on to head up online outreach & interactive initiatives at Sally Potter’s production company, Adventure Pictures.
Alongside devising tactics for low budget feature film promotion & cross-media project development for Endemol, Channel 4 & the ENO, she conceived The Sp-ark Project, a social learning/creative archive platform, currently being used at the University of London.
She then joined interactive marketing agency Deep Focus in LA as an Experience Planner (clients included New Line, Universal, HBO, Random House, Vitamin Water, Havaianas, Sundance Channel & The N) guiding thinking on audience insight, branding and strategic approach across Creative, Publicity & Media departments.
She has worked with Seize The Media on Myspace/Hammer project Beyond The Rave on real-time audience analysis for their online film release/social game; consulted for the IFP on the organization’s planned rebrand & interactive re-launch; advised filmmaker Lance Hammer on digital marketing initiatives for Ballast (best director, Sundance 08) and consulted on future-forward product development for Massify.
Alex is currently working with culture hacker/story architect Lance Weiler to expand the open source Workbook Project and is co-founder of its experimental labs division (an agency/think tank/project producer), WBP Labs. Its first project, RADAR a web/mobile series about storytelling and creativity, which she also produced and directed, is currently airing on Babelgum.
Speaking engagements include Open Knowledge Conference, Internet Week NYC, DIY Days LA, Filmmaker Forum & Power to the Pixel.
